MIDAS Objectives
For an intelligent mobility.....
How can soft measures reduce transport demand and encourage modal shift?
MIDAS uses targeted information, awareness and mobility management tools:
- personalised travel planning tools and methods, tested and user-designed - which means not only studied, but ready to be widely implemented;
- user-designed information and awareness campaigns, including innovative approaches targeting the "way of life" of inhabitants;
- recommendations for land-use planning targeting local decision-makers and usable by stakeholders involved in urban development;
- methods for consultation and individualised marketing
This constitutes a real set of practical tools that will have wide applicability throughout Europe , though training and dissemination programmes.
.... in 6 European cities
- Aalborg (DK): an integrated marketing strategy for cycling and pubic transport will be implemented in the university corridor;
- Cork (IE): an operational transport strategy for a development corridor served by a new rail line to encourage maximum use of the energy efficient means of transport, followed by co-ordinated information, marketing initiatives and customer focussed procedures for the operation of energy efficient transport in the corridor;
- Suceava (RO): targeted information actions towards young people and students, employees from the municipality and the private sector, targeted travel plans and information services;
- Clermont-Ferrand (FR): a new way of living and thinking about mobility in the city, by implementing parallel policies of mode transfer and multipolar urban development, around the notion of living areas;
- Bologna (IT): awareness of the travellers and citizens for "intelligent" mobility choices, by enhancement of existing car pooling and car sharing schemes, facilitating and promoting the chance to integrate private vehicles using alternative fuels with public transport;
- Liverpool (UK) : selected new land-use developments as case studies to involve all stakeholders in the implementation of sustainable mobility policies, and a range of awareness, marketing and associated techniques to persuade and assist travellers to use public transport, to cycle and to walk.
Read more about the partnership.
The project enables participating cities to optimise the use of soft measures within the context of their strategic land use and mobility plans.
Outside of the MIDAS cities, national and local authorities are targeted for dissemination. Training workshops specifically target POLIS member cities and authorities in New Member States. (POLIS is a network of 70 cities in 18 member states, including 5 of the New Member States and one Accession Country, but all member states will be targeted).
To read more about what the project involves please click here.
To see who is involved in the MIDAS project, please click here.