MIDAS in Liverpool

Summary of Activities in Liverpool

  1. MIDAS target area
    • Merseyside (residents, schools, employers, employees)
  2. Stakeholder Consultation
    • Public consultation through extensive market research, in two phases:
      • Phase 1 – Baseline survey in 2006, final report January 2007
      • Phase 2 – Campaign testing, implementation and evaluation during 2007
    • Professional stakeholder consultation on transport policy, priorities, new travel plan guidance, general TravelWise activities. Consultation with local employers on the TravelWise programme of support.
    • Planners consultation on new policy for planning and new developments control; arrangements for managing and implementing travel plans; identify potentials for MIDAS case study.
  3. Evaluation (“before” and “after”)
    • Focus Groups (Phase 1 above)
    • Hall Tests (Phase 2 above)
    • Large scale survey (autumn 06)
    • Data from LTP monitoring
  4. Implementation of soft and associated measures
    • Travel awareness campaigns (Liverpool Car Club, Car Free Day, Car Share Campaign)
    • Cycle training initiative
    • New Planning Guidance and training of the planners in support of “Smarter Choices”
    • Employers Forum – contributed to a new online survey facility developed as a result of market research with the business community.

Photo 1. Liverpool Car Club
Liverpool car club

Photo 2. Marketing Campaign in Liverpool
Liverpool Marketing

 

Supported by: Intelligent Energy